How to Use the Web to Reach Your Webinar Audience
The Chinese philosophy of yin-yang describes how contrary forces work together. Your webinar promotions should use contrasting forces as well: Both active and passive promotions are necessary to spread the word. The former refers to the active role of reaching your audience through e-mail, and the latter refers to the more passive approach of promoting your webinar using online resources.
Web advertising, in whatever form you choose, still requires the potential viewer to click a banner advertisement or go to your website on their own. It’s remarkably similar to fishing, but it provides another means of bringing guests to the webinar.
Your web page is where people are directed to register, so make sure you create enough places online that direct potential participants to your page. In addition, web presence creates another opportunity to sign up viewers.
Here are some of the ways to use the web to promote your webinar:
Banner advertisements: Because these ads can appear just about anywhere, they provide a means for reaching folks outside those on your e-mail list or purchased database. The banner lives on the service provider’s server and from there is embedded on different web pages. You have to pay for this type of advertising, but the cost is minimal. Besides, you should always allocate part of your budget for paid advertising.
Your own website: Directing traffic to your webinar’s landing page provides another avenue to increase participation in your webinar. Visitors come from a number of places, including return visitors, e-mail notification, and social media. It’s not a bad idea to use your own website or blog as ground zero for information.
After all, there’s no limit to how much information and detail you can include on your own site, such as mean images, graphics, and extended bios.
Syndication: Never underestimate the power of using a partner to promote your webinar. For example, if you’re planning a session on tips for flipping houses, consider partnering up with a real estate site (perhaps in exchange for mentioning them at your webinar) to help promote it. This can promote additional visibility to a receptive audience.