How to Use Images Effectively in Webinar Slides

By Sharat Sharan, John Carucci

Webinar viewers make a strong connection to pictures because they can communicate more effectively than a collection of words. That is why you want to use images sparingly to maximize their effect.

Here are some examples of good uses of images:

  • Context: Using a single image or composite, you can show the relationship between two or more things.

  • Example: Give a visual example that relates to the topic you’re talking about.

  • Comparison: Comparisons highlight the differences or changes to something, like before and after — for example, a freshly built snowman on one side, and a puddle with a hat, two pieces of coal, and a carrot on the other.

  • Analogy: Great for explaining abstract ideas. Basically using an image to tell the audience, “This is what I mean.” An example includes a set of images that shows an ambitious, hard worker at their desk, and another sipping a drinking in the pool in the yard of their mansion.

  • Demonstration: By using several photos in succession, you can gradually take the viewers through a process, from beginning to end.

  • Visual cues: Use images to let the viewer know what’s next. Whether it’s the next topic, speaker, or section, you can use a photo to get the point across.

  • Decoration: Sometimes it’s nice to use a great image just because it’s pretty.

Why show more photos than text slides in webinars

Images appeal to the visual senses, so it’s probably a good idea to use less text on the slide when there’s a picture on it too. Remember, chances are you’re already providing a nice assortment of text, bullet lists, and keywords on other slides, so don’t give photo slides more text than they need.

Why simple images are better than complex images for webinars

Your images should be clear and specific and not make the viewer scan them to figure out what point you’re trying to make.

Avoid the following:

  • Images with too much going on

  • Out-of-focus pictures

  • Badly composed images

  • Pictures without a clear point of interest