How to Master Your Webinar’s Script

By Sharat Sharan, John Carucci

Your webinar’s script covers the written account of the webinar and can vary in structure and length. Whether you write a tightly written script that is followed to the letter by the presenter, or prefer a loose one that allows for some improvisation, it’s important to practice it until it comes across as natural.

Besides getting the delivery down pat, you do this to flesh out details to see what visual components work, or not, as well as the proper segue between each section. It’s a good idea to read the script through the first time — regardless if you’re the one who’s delivering it — from start to finish while timing it with all the visual aids and sections.

Consider the following:

  • Do a full dry run on your own: If you have the time, and aren’t sure if your script is working, go through the motions on your own before bringing others into it. This way, you can figure where to cut, where to expand, and which areas are flexible. Afterward, you can bring in your presenters and support staff for a full rehearsal.

  • Have your PowerPoint slides ready: Rehearsal is a good time to make sure that your PowerPoint presentation works for the discussion. Although you shouldn’t have so many slides that it’s cumbersome and time-consuming to run, you should have your key images ready to make sure the whole event comes together well. Also, at this point, you can figure out where to add or cut slides.

  • Have effective segues in mind: Transitioning from topics or to speakers takes some time, and when you add them up, they can take up a few minutes of the webinar. Don’t forget to consider it when timing the session.