How to Make the Most of Social Sharing Tools in Webinars - dummies

How to Make the Most of Social Sharing Tools in Webinars

By Sharat Sharan, John Carucci

Social sharing tools provide valuable information on how your audience feels about the webinar presentation. In addition, they allow users to share the event with their peers. Social media has become such a part of the webinar experience that companies are integrating Twitter, LinkedIn, and Facebook directly into the webinar experience. That’s because people want to react to the content and share their reactions in real time.

That’s why it’s important that social media tools are built directly into your webinar console. You don’t want audience members leaving every time they feel compelled to comment, so having a Twitter feed right in the console keeps them from straying.

The next time the participant hears something that inspires them and they want to tweet about it, they can do it right there as a part of the webinar. It becomes a social conversation that takes place, especially if you have a predetermined hashtag for your webinar for Twitter.

Besides social media, there are other tools that let the rubber hit the road, so you’re able to have multidirectional conversation.

These include:

  • Polling: The presenters can poll the audience, and then comment on the results, perhaps building a discussion around it. This brings the voice of the audience into the presentation.


  • Live Q&A: Whether you have the question-and-answer session at the end, or maybe interspersed throughout the presentation, letting audience members submit questions directly to the presenters, engages them on several levels. The presenter can answer each question, bringing the voice of the audience into the conversation. Remember, real-time interaction keeps people engaged.