How to Drive Webinar Registration to the Top

By Sharat Sharan, John Carucci

The most basic rule for success in the brick-and-mortar world is “location, location, location,” but when it comes to maximizing webinar registration, it’s all about timing.

Some times are more convenient than others, so by choosing prime times, or avoiding “bad” ones, you can assure your webcast has the most attendees.

So what do you need to know? Avoid Mondays and Fridays — these are peak meeting days and attendance is therefore often lower. According to a leading industry analyst, the best time of the day is 1 p.m. EST because it also accommodates attendees on the west coast. Many webcasts and virtual events are hosted between 11 a.m. EST and 3 p.m. EST.

Here are some others ways to increase registration:

  • Fully utilize your own database: Don’t just depend on external lists aimed at specific attendees when it comes to publicizing virtual events. You should also tap into your internal database and tell your friends, colleagues, and other clients. Experts agree that about 70 percent of all virtual event registrations are the result of promoting to internal lists.

  • Give yourself plenty of time: It takes a lot to plan and carry out a successful webcast, so start the process at least four weeks before a webcast and 12 weeks before a virtual show.

  • Focus on key areas: Development of a compelling topic, identification of presenters and the target audience, and a promotional outreach campaign all take time to properly flush out. They’re also key to the success of the event.

  • Maximize impact and return on investment: Match your messages to your audience. Understand the interests of your registrants; doing so provides great insight into the audience’s priorities.