How to Create an Effective Webinar Flow

By Sharat Sharan, John Carucci

Like a mighty river your webinar needs a really strong flow. That begins with an effective storyboard or outline (they’re interchangeable at that point) and the right balance of speakers, content, and interactivity.

A nicely flowing webinar depends heavily on effective structure, preparation, and rehearsal. It has a very distinct narrative that always reminds people of where they are in the presentation. But it’s not a one-off deal. Great webinar flow isn’t just within one presentation.

If you have multiple presentations, not only should each of them flow on their own, but they should flow together as a cohesive piece, throughout all of the different pieces you have in your presentation.

You should consider not only your story, but also the use of interactive tools, how you’re managing different speakers, and how you’re managing the Q&A. A webinar has a lot of different moving parts and you need to consider them all when you’re trying to make sure you have a good, consistent flow.

Consider the following:

  • Do effective housekeeping: Basically, this refers to the presenter’s opening remarks telling the audience what to expect and explaining all of the technical parts of the webinar.

  • Poll your attendees: After each section, you should live-poll the audience to make sure you have your finger on its pulse and also as a way to break up a presentation and create a natural flow. This can also provide useful market insights, in real time.

  • Stick to the schedule: Remember all the things that are taking place in the webinar, from production and housekeeping, to your actual presentation, to your speaker’s schedule, and the Q&A.