How to Build from Your First Webinar

By Sharat Sharan, John Carucci

After you complete your first webinar — and you take the process and analysis seriously — you’re most likely going to want to make the next one bigger and better. The same holds true if you’ve done a few. You can offer more specific subject matter, or perhaps even start a series.

Whew! You got that first one under your belt, and probably learned a few things you didn’t know until now. Are you taking advantage of the trends? At this point, you still have some tweaking to do to get it just right.

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You should probably look at the following five aspects of webinars and see where you can improve your webinar for the next broadcast:

  • Promotion: Are you promoting from two to three different angles, such as the profile of the speaker, the value proposition of the speaker, or value proposition of the topic?

  • Format: Make sure the format works with your topic. If all you need is a single speaker, make sure he is engaging. If you’re a beginner, be careful to avoid complex formats that you’re not ready to handle yet.

  • Ample Q&A: Did everyone get a chance to ask questions? If not, extend the period. Statistics show that Q&A is one of the reasons that participants stay tuned in.

  • Timeframe: Do you have enough content for the timeframe? If not, shorten your presentation so there’s no filler.

  • Good follow-up: Make sure you send a thank-you and an on-demand link to everyone who registered.