Basics of Real-time Audience Data for Webinars

By Sharat Sharan, John Carucci

Audience feedback collection used for webinars has come a long way over the years when simple graphics included information that was up to date, that is, if you considered the week or so before the event and it went to the printer up to date.

Since the pie chart was invented, sometime after the pie, the circle with the internal triangles has been a staple in meetings to define the progress of various performance-related issues.

The pie chart is still a part of the webinar meeting, but because webinars take place on the Internet in 2014 and not in a conference room in 1964, it’s been updated to deliver up-to-the-moment statistics, as opposed to stale information from some old survey. In fact, you can poll your audience during the webinar and present those facts after compiling them in a pie chart.

Of course, pie charts are only one way to present information in graphic form. But if you choose to use a pie chart, consider it a fresh alternative with modern technology at your disposal. Feel free to use it to accomplish these and other tasks:

  • Poll: Find out how the audience feels about issues, procedures, or any other pertinent data, and then address it later in the webinar.

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  • Pop quiz: Test their knowledge on topics or issues.

  • Vote: Let them vote on matters that range from future meetings to where to hold the office holiday party.

  • Feedback: Gather information regarding their feedback on the webinar, and use the data to improve future sessions.