How to Make Business Presentations into Innovative Presentations - dummies

How to Make Business Presentations into Innovative Presentations

By Ray Anthony, Barbara Boyd

Entrepreneurial companies love having innovative presentations that are interesting, lively, and creative rather than sleep-inducing and boring. Advertising and marketing companies embrace as much relevant and focused creativity in their presentations to clients as possible.

After all, it’s expected of them! Architects can use subtle innovative touches to highlight and differentiate their firm’s special characteristics and successes. Sales professionals are the ideal ones to run with ingenious presentations that show overwhelming superior value propositions and a business case for doing long-term business with their company. Innovative sales presenters dispatch even their fiercest competitors quicker than a prospect can say, “You have a deal!”

Engineers, technical professionals, and scientists can use 3-D animations, 3-D printed prototypes, augmented reality, holograms, 3-D virtual flyovers and walkthroughs, and props along with mind-opening analogies to brilliantly interpret complex and abstract information into fully understandable topics, quickly enlightening their technical and non-technical audiences with unique perspectives on their topics.

Boardroom (really Bored Room) presenters are notorious for wildly wielding their laser pointers like light sabers at information-packed slide after slide of their PowerPoint deck. This is where a brilliantly concise, yet complete, clear, and convincing presentation would be so valued and appreciated because the bigwigs in the room would be much better able to make an informed decision quickly.

Small business owners can use the power of imaginative communication and presentation excellence to win contracts that were unavailable to them before.

So, everyone who gives presentations can make them more interesting, more vital, and more effective by using various types and degrees of innovation through clever mixes of creativity and technology. Authors use words and pictures to get our ideas across.

A fiction writer was once asked, “How do you write such fascinating books?” to which she amusingly replied, “I take 26 letters of the alphabet and arrange them in various and often unusual and surprising combinations.” That’s the key to being creative!

Passion is in all people and is necessary to all creative endeavors.