How to Build and Direct the Flow of Information in Innovative Presentations

By Ray Anthony, Barbara Boyd

As the presenter, you guide the audience through your innovative presentation. You begin with a set of assumptions about what they know and then move forward, essentially teaching them, giving them the information they need to move to the next step or idea.

Use your visuals to support the building blocks of your presentation. In old-style presentation slides, you would use bullet lists, and perhaps each point would shoot across the screen and come to a screeching halt one under the other as you introduce them, and you would read each bullet as it appeared. Yawn.

In an innovative presentation, each idea (former bullet item) has its own visual or multiple points build a graphic.

For example, for the fictitious travel service company, rather than show a bulleted list of services, your visual could be an open suitcase, and as you talk about each service, an animated icon (such as tickets and souvenirs) goes into the suitcase. The suitcase is closed and carried away by a traveller, thereby showing that the services are always with the traveller.

A single object can have similar impact, especially when the visual provides a metaphor, where the labyrinth represents a business problem. The presenter speaks about the difficulty of finding a solution when you can only see a part of the problem but how solutions become quickly visible when you see the overall situation.

[Credit: Illustration courtesy of Ray Anthony and Barbara Boyd]

Credit: Illustration courtesy of Ray Anthony and Barbara Boyd

At the present, companies of all kinds use infographics to communicate statistics, facts, research results, and processes. Study them to get fresh ideas for presenting your data or message.

Apps including Prezi use a new style of visuals, moving from point to point but then zooming out to show the entire image.