Web Marketing All-in-One For Dummies, 2nd Edition
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If you have a search box on your website, it makes sense to track what folks type into it. You can find out a lot about your audience, which is what web marketing is all about.

To set up a site search, follow these steps:

  1. Log in to Google Analytics.

  2. Select the website for which you want to track site search.

  3. Click Admin at the upper-right of the page.

  4. Click the Profile Settings tab and scroll down to Site Search Settings.

  5. Select the Do Track Site Search radio button.

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  6. Leave this page open in your browser. Open a separate browser window for the next few steps.

  7. In the new browser window, go to your website.

  8. Search for buggy bumpers, using your site’s search tool.

  9. Look at the address of the search result page.

    You should find the words buggy bumpers in the address, as well as a query attribute (such as q= or search=).

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  10. Enter the query attribute into the Query Parameter field in Google Analytics.

  11. Click Apply.

    You’re done. Within a few hours, you’ll start seeing the phrases people search for on your site.

About This Article

This article is from the book:

About the book authors:

John Arnold is the author of E-Mail Marketing For Dummies and coauthor of Mobile Marketing For Dummies.

Ian Lurie is President of Portent, Inc.

Marty Dickinson is President of HereNextYear.

Elizabeth Marsten is Director of Search Marketing at Portent, Inc.

Michael Becker is the Managing Director of North America at the Mobile Marketing Association.

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