Web Marketing: How to Arrange Information on Your Webpage - dummies

Web Marketing: How to Arrange Information on Your Webpage

By John Arnold, Michael Becker, Marty Dickinson, Ian Lurie, Elizabeth Marsten

To market your products, you need to make your webpage favorable to potential customers. Some people believe that no one wants to scroll down a webpage — that people would rather click for more information.

But, if you think about it, the only reason they click through links instead of scrolling is to get to a page where the correct information is featured. When they get to the right page, they expect to find enough information to satisfy our curiosity, and they’re happy to scroll when they are on a webpage that provides them with the information they are looking for.

Valuable content is what inspires people to want to scroll to read more and to consider all the details they need to make an informed decision. Good design is what allows the content to keep you engaged as a reader to scroll down the page, whereas forcing you to click to more pages would just be cumbersome and annoying.

A good example of this is on CoachClemens.com, where the author introduces an important subject and just at the time when you have to scroll, you’re riveted and willing to scroll. See how you have to scroll to read the entire article? But the subject is captivating enough that it’s worth it to us, the readers, to do so.