Advantages of WordPress as a Web Marketing Host - dummies

Advantages of WordPress as a Web Marketing Host

By John Arnold, Michael Becker, Marty Dickinson, Ian Lurie, Elizabeth Marsten

WordPress, a premier blogging tool, has evolved over the years to become a good choice for marketing websites. Many large companies with thousands of website visitors per month use WordPress for their entire website, not just the blog area. Some companies use WordPress for websites that don’t even include a blog!


Traditional websites of yesteryear were like a baseball catcher’s glove. The only thing you could do was to make the pages of your website and sit and wait for traffic to come your way. With WordPress, you are now able to push content from your website as well as to receive it from traffic sources.

The most important reasons to use WordPress for your entire website and not just the blog area include

  • Google loves WordPress. When WordPress is set up properly, no website software will transport your content to Google’s search results faster.

  • It’s easy to customize. WordPress is open source software, which means that you can modify and enhance its functionality, with some PHP programming and the addition of preprogrammed plugins to extend features.

  • It’s easy to learn. If you can write a letter in Microsoft Word, you can add, change, or delete content in a WordPress website.


  • It’s easy to support. You’ll find a vast sea of WordPress experts who are available to easily jump in to fix a problem.

  • It’s mobile ready. Install WordPress and then view the website on any mobile device. Enhance mobile user experience by installing the WPtouch plugin.

  • It’s popular and free. Because of its popularity and free open-source nature, WordPress can be quickly activated at no charge, other than the price of a standard Linux hosting account, at most major hosting companies. That way, you have full ownership of your website, which is vital to your success.

The developers of WordPress software offer “free” website hosting at, but that’s not a good option for your core company website. WordPress can shut down your website without warning if you violate its terms. The most common websites that get shut down are those that make a significant amount of money in some way either through product sales, affiliate marketing, or lead generation.

WordPress also restricts you from adding plugins and limits the amount you can customize the look and feel of your website. If you’re starting a website to support a hobby or a nonprofit cause, WordPress is a potential free solution. But, if you want to make money and grow your business, always host with a commercial-level hosting company where you own the website and have full access to its contents.