How to Incorporate YouTube into Your Business and Marketing Plans

By Rob Ciampa, Theresa Moore, John Carucci, Stan Muller, Adam Wescott

Just like cool sheets on a summer evening, YouTube goes perfectly with social media when it comes to your business and marketing needs. Why not? You already know that your presence on Facebook, LinkedIn, or Twitter keeps you connected with all the right people. Guess what? YouTube can help raise your social media profile as well.

Using social media can let people not on YouTube know there’s something for them to check out.

Using social media can let people not on YouTube know there’s something for them to check out.

By integrating your video content with social media, you can drive interested parties to your channel; your channel, in turn, can point them back to your social media platforms and your contact information. This synergy helps build a strong following, because you can inform potential customers about your business through multiple avenues.

Video is the perfect partner when it comes to showing products, demonstrations, providing tutorials, or other features designed to increase awareness of your brand. And YouTube is the perfect partner to host your videos.

When coming up with a plan to incorporate your YouTube‐based video content into your business and marketing plans, here are some areas to consider:

  • Have effective titles: Your video should have clear and succinct titles. They should get to the point about your product or service, so that people can easily find your video.

  • Add more metadata: Having a strong title is a good place to start, but it doesn’t end there. You should also have a detailed description of the video and use as many keywords as are appropriate for the content. The more information that’s included with each video makes it easy for viewers to find exactly what you have to offer in a Google search.

    All the necessary details are included in the description for this music video.

    All the necessary details are included in the description for this music video.
  • Include your contact info on the video: Always add your business or personal information to the video and its description fields, such as your phone number, email address, and social media sites.