Social Media Activity in Account-Based Marketing

By Sangram Vajre

The use of social media is an important part of account-based marketing. Social media got its name because the platforms are designed to connect with other people. It’s an easy way of engaging with the thought leaders who are posting about what you’re interested in. You can either promote your own content, or insert yourself in conversations with hashtags.

Twitter has given you unprecedented If your prospects like you on Facebook or follow you on Twitter or LinkedIn, it shows they’re engaged in your brand.

Using LinkedIn, you can target everyone based on profile information. LinkedIn lets you create ads based on industry, job role, seniority, and geographic location. For example, suppose you just published an ebook about how to be an awesome CMO. You can target CMOs on LinkedIn. If you have a list of companies, you can put your ads only in front of those companies.