8 Useful — and Free — Lead-Generation Applications

By Dayna Rothman

Part of Lead Generation For Dummies Cheat Sheet

Many applications and websites are available to test your lead generation techniques and strategies. From determining how to test a landing page, to seeing how your emails look on various devices, to seeing how well your website is optimized for keywords, free tools can help you do lots of things. Take a look at this list to learn about eight useful and free lead-generation applications: