3 Rules of Branding
By following a few simple rules, you can successfully brand your small business. As you plan, launch, and manage your branding program, remember and train others to remember these three branding rules:
Your brand is a promise that must be reinforced every time people come in contact with any facet of your organization.
Your brand must accurately reflect the core beliefs of your organization, your leadership, and all who deliver your brand experience to consumers.
Consistency builds brands, so every encounter with your brand — whether with your staff, product, website, marketing communications, news coverage, social media, or other any other form of brand encounter or experience — must consistently convey your brand promise and contribute to your desired brand identity.