Model the Outcomes for Your Successful Programme
You should create an outcome model that you can use to validate the subsequent benefits model. But in simple language that outcome model becomes the first picture of the future you share with people as they’re trying to get an idea of what the programme will deliver.
The key is to keep it simple, and at the end of the process ask yourself: Do senior, key stakeholders buy into the model?
Create your outcome model with key stakeholders. They will probably be quite senior, so you might have to work with them one-to-one or in small groups.
Identify about four segments that clearly describe the future business. There’s no right answer, go with what inspires the stakeholders.
Brainstorm outcomes and place them in the appropriate segment. Outcomes should be quite large “things” for example a click and collect facility in our shops. If outcomes sit across several segments, then you probably haven’t got the segmentation clear enough. You only need half a dozen outcomes in each segment.