- Sets direction
- Creates a values statement to serve as a guiding force for all
- Provides meaning and purpose to the company and its stakeholders
- Reflects the company’s values in everything it does, everywhere it operates
- Creates proactive company culture
- Increases value in the lives of stakeholders and the community
- Utilizes its influence responsibly to achieve goals
- Creates an environment of mutual respect
- Betters individuals
- Invests in the education and development of stakeholders
- Empowers others by developing other leaders
- Commits to correct job fits to foster job satisfaction and improve effectiveness
- Expands business opportunities
- Inspires collaboration and innovation by creating a shared value community
