Marketing to Millennials For Dummies book cover

Marketing to Millennials For Dummies

Author:
Corey Padveen
Published: May 15, 2017

Overview

Market effectively to the millennial mindset

Millennials make up the largest and most valuable market of consumers in the United States —but until you understand how to successfully market to them, you may as well kiss their colossal spending power away! Packed with powerful data, research, and case studies across a variety of industries, Marketing to Millennials For Dummies gives you a fail-proof road map for winning over this coveted crowd.

Millennials are projected to have $200 billion buying power by 2017, and $10 trillion over their lifetimes — and yet industries across the board are struggling to garner their attention. Revealing what makes this darling demographic tick, this hands-on guide shows you how to adapt to new media, understand the 'sharing economy,' and build meaningful relationships that will keep your brand, product, or service at the forefront of the millennial mind.

  • Identify key millennial characteristics and behaviors
  • Grasp and adapt to millennial economic realities
  • Reach your target audience with integrated strategies
  • Build deep, lasting connections with millennials

Get ready to crack the code —millennials are a mystery no more!

Market effectively to the millennial mindset

Millennials make up the largest and most valuable market of consumers in the United States —but until you understand how to successfully market to them, you may as well kiss their colossal spending power away! Packed with powerful data, research, and case studies across a variety of industries, Marketing to Millennials For Dummies gives you a fail-proof road map for winning over this coveted crowd.

Millennials are projected to have $200 billion buying power by 2017, and $10 trillion over their lifetimes — and yet industries across the board are struggling

to garner their attention. Revealing what makes this darling demographic tick, this hands-on guide shows you how to adapt to new media, understand the 'sharing economy,' and build meaningful relationships that will keep your brand, product, or service at the forefront of the millennial mind.
  • Identify key millennial characteristics and behaviors
  • Grasp and adapt to millennial economic realities
  • Reach your target audience with integrated strategies
  • Build deep, lasting connections with millennials

Get ready to crack the code —millennials are a mystery no more!

Marketing to Millennials For Dummies Cheat Sheet

Millennials make up a crucial part of the global economy, and they possess certain personality traits that make marketing to this coveted demographic a complicated road to navigate. Complex, however, doesn't mean impossible. The concept of Millennial is more of a mindset than an age range. The process of reaching and connecting with Millennials will be much easier if you remember to strategize around the many media Millennials use and recognize the unique qualities that Millennials prioritize with regards to a brand or product when making a buying decision.