Corey Padveen

Here, you will find some simple but effective tips to help keep you on the right track when crafting a campaign or acquisition strategy for Millennials. Start with data Data should drive everything you do. Data will prevent you from operating in the dark and basing your decisions on unfounded assumptions. Data can help you determine which decisions to make when you’re first building your strategy, and it can help you improve your operations at various points in your audit.

You may find yourself nodding your head each time you see a particular mistake. That’s because the majority of marketers have either made or might make these missteps when building out a Millennial marketing strategy. Assuming laziness Baby Boomers often have the opinion and perception that Millennials are spoiled, entitled, and lazy.

When developing your Millennial marketing strategy, leave plenty of room for mobile. Unlike other media, where your audience members can easily become distracted, content on mobile devices is largely served up in a singular fashion. This means that you have more of an opportunity to engage with a Millennial on a mobile device because your content is the only thing he or she is seeing.

Social media is at the root of the everyday lives of Millennials. Research from Mobile Advertising Watch shows that, on average, Millennials check their social accounts 17 times per day, and the majority of those checks take place on a smartphone. The reality is that social is going to play an enormous role in your mobile strategy.

Millennials and Instagram go hand in hand. And Instagram ads exist within the Facebook advertising ecosystem, which means it’s fairly easy to run an Instagram ad campaign when you’re already familiar with Facebook’s backend.Millennials check Instagram throughout the day — starting when they wake up and ending before they go to bed — and engage with content at a significantly high rate.

As with any marketing strategy, Millennials included, it’s important to use your data to identify new opportunities. This is one of the most valuable takeaways from a data analysis.Check out some of the elements you want to be on the lookout for when identifying these opportunities within your data. Outliers and influence points When analyzing a data set, keep an eye out for statistical outliers or influence points that either fall out of the realm of standard deviation or manipulate the curve of the best of fit line that you’ve applied to your data set.

Leveraging the share economy to market to Millennials isn’t going to be a strategy that suits every brand. For some, there simply isn’t going to be a way to organically integrate a sharing component into a product or marketing strategy. To effectively leverage the share economy, you can run through a checklist that will help you determine whether your brand is capable of utilizing the strategy.

Your involvement in the share economy and targeting of Millennials doesn’t mean you need to change the way your business operates. The share economy, like any strategic tool, is something that you apply to a particular segment of your audience. Creating a voice for these users is an important part of your strategy.

Your share economy campaigns leverage unique segments of your Millennial audience, which means that the objectives you create will relate to a particular audience construct (niche) and may not necessarily focus on long-term goals. Your goals can relate to universal objectives, such as driving up brand awareness, engagement, or conversions, but they must target a particular segment.