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Articles & Books From Eric Butow
Transform your online presence into a lead generation machine Instagram & Facebook All-in-One For Dummies brings together the expertise of a group of seasoned social media professionals and certified Meta trainers to solve the biggest challenge facing businesses and individuals today: how to translate Facebook and Instagram’s massive user bases into loyal audiences and customers.
Cheat Sheet / Updated 04-13-2026
People use the Meta platforms of Instagram and Facebook the world over for connecting with others and sharing news, photos, and videos. These platforms are also a vital aspect of running a successful business. This cheat sheet tells you about some Instagram restrictions, helps you understand what image and video sizes to use, and how to add photos to Facebook from your phone.
A handbook for professionals implementing or upgrading chatbotsIn AI Chatbots For Dummies, chatbot expert Kelly Mirabella and veteran tech educator Eric Butow deliver a from-scratch guide to deploying AI-powered chatbots that keep your business' customers happy. The book offers step-by-step instructions to building your bot and putting it into use — even if you don't know how to code.
Cheat Sheet / Updated 01-06-2026
If you’re interested in employing AI chatbots for your business, you’ve come to the right place. This article contains all the important stuff you need to know about what metrics to track; a quick list of things to do (and not do) with AI chatbots; and details on how to stay compliant with chatbot platform rules and government privacy laws.
The first and most trustworthy guide to the hot new social media platform Bluesky has been taking the social media world by storm. The platform offers users a high degree of control over what information they view and share, abilities they've lost on other platforms. Bluesky For Dummies serves as your guidebook to navigating the new platform.
Cheat Sheet / Updated 04-08-2025
Some readers like to thumb through a book and flag pages that they think are important. If that’s not you, we have you covered with this handy-dandy cheat sheet! This sheet contains all the important stuff you need to know about posting on Bluesky: rules for posting text, images, and videos and Bluesky’s community guidelines so your posts contribute to a healthy community.
Cheat Sheet / Updated 11-18-2024
Before you start using Instagram to promote your business, you may want to learn the lingo that Instagrammers use. Instagram doesn't like accounts that act spammy or over-engage in certain behaviors, so you need to become familiar with a number of restrictions as well as the appropriate image or video size to showcase your products and services.
Become an Instagram aficionado and grow your business online Instagram For Business For Dummies shows you how you can tap into the social media platform with over 1 billion active users and the highest brand engagement of any social app out there. Businesses of all sizes have discovered how successful they can be when they take advantage of Instagram's powerful business tools—including shoppable posts, devoted business profiles, and advanced analytics.
Cheat Sheet / Updated 04-12-2024
Entering the financing world can be a confusing place at first. One way to get a handle on it all is to master the common financing and investing terms. It always helps to know what everyone is talking about!Funding a new business: glossary of termsThis list of common financing and investing terms will have you sounding like a pro to your company team and prospective investors in no time!
Find the money to execute your brilliant business ideas Funding a New Business For Dummies drills down to the top question on the minds of entrepreneurs—where can you find the funds to launch your new business? Connecting the dots between your vision and the capital needed to make it happen can be one of the most challenging parts of entrepreneurship.
