Running a Food Truck For Dummies
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If you haven’t created a food truck Instagram account yet, you may want to consider heading out to do that. An Instagram presence could just be the ticket to garnering new business for your food truck.

All you will need is a username that ties into your food truck brand (hopefully it matches your Facebook and Twitter user names), and a few photos to get started. One of the things food truck vendors need to understand is that more and more consumers are paying attention to social media while they are outside their homes and offices, so nothing will grab their attention and draw them to your service window than some perfectly timed photos of your business and the food you offer.

Today’s social media society thrives on exclusivity. Not only do customers want what everyone else has, but they want it before everyone else.

Followers yearn for VIP treatment and first class service in whatever form they can get it. Those on Instagram are no different. One of the best ways to provide exclusivity to your Instagram followers is posting a special code in the form of a photo and letting your followers share it at your service window to get a discount. Giving them, and only them (don’t post it on any other social media platforms), this special attention is what will keep them coming back.

Just make sure that posting these types of deals doesn’t become an everyday occurrence. Not only is it showing appreciation to your food truck Instagram account followers, but the lines at your food truck should also see a spike in traffic.

Instagram hasn’t always been about marketing and advertising for brands. In fact, most people view Instagram as a private place to share photos of themselves, their friends, and family. So make sure your food truck Instagram account isn’t strictly setup to sell. Keep in mind that most people following your truck are going to want an insider’s view on what’s really going on behind the scenes.

About This Article

This article is from the book:

About the book author:

Richard Myrick is editor-in- chief and founder of Mobile Cuisine Magazine (, a central source for mobile street food information. Since its inception, Mobile Cuisine has been teaching aspiring culinary professionals how to create successful food truck businesses by providing valuable information that can help anyone build a food truck business.

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