Product Management For Dummies
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When you need to convey what will be released across multiple product lines during a given time period, use a multiple product line road map like the one shown. Use this road map to communicate to management and other stakeholders what to expect with a range of products at a high level.

In the example, the exact detailed features are not discussed. Managers and executives want to understand when product changes are planned so that they can prepare the rest of the organization for what will happen.

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Multiple product line road map.

Some highlights of this road map are that it can show when too many products are launching at the same time. A multiple product line road map can also illuminate interdependencies.

If you are counting on a product to be available as part of a multi-product solution and it's delayed, the organization as a whole needs to make difficult decisions. For example, delay all the products or give the delayed product more resources. You can also add the expected revenue value to each of the products to understand the relative importance of one product versus another.

About This Article

This article is from the book:

About the book authors:

Brian Lawley is the CEO and founder of the 280 Group, the world's leading product management consulting and training firm. Pamela Schure is director of products and services with the 280 Group. She has worked in product management, product marketing, and marketing for Apple and Adaptec, among other companies.

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