A Facebook Page can improve your search engine rankings so that people can more easily find both your Facebook Page and your website. Anyone, whether that person is a Facebook member or not, can find and access your Facebook Page by using Facebook’s internal search feature — or search engines such as Google and Microsoft Bing.
All Facebook Pages are public, and therefore search engines such as Google include them in search results. Build a positive image for your brand and engage readers so that they engage with you and return to your Page often.
By publishing a steady stream of links to your company’s blog posts and other pages on your company’s website within Facebook, you allow search engines to more easily find you, which is also known as search engine optimization (SEO). Simply by having a Facebook Page, you increase the number of relevant links to your site — and therefore your site’s SEO.
Adding links to your Facebook Page is only a start — those links should include relevant keywords related to your business. Additionally, the content within the linked article should have relevant keywords. For example, an auto repair garage would post links to articles about do-it-yourself auto-repair tips on its Facebook Page. In other words, tossing together a bunch of keywords to make your Page is not enough.
Here are seven ways to optimize your Facebook Page for both Google and Facebook search:
Decide on a page category. Select the best possible category for your Page. You can edit the category from the Basic Information admin panel.
Refine the subcategories on your Page. If you have a Facebook Place (a local place or business), you can add (or update) as many as three subcategories within the Basic Information admin panel.
Complete your address. Graph Search allows users to search for local nonprofits their friends like, so supply the complete and current address.
Fill out the About section. The information you share in this section helps people find your Page in search results — both on Facebook and search enginesarticularly if you insert keywords at the beginning of specific fields.
Tag photos. A photo is a primary content type that’s displayed in Graph Search results. Tag every photo with your Page name and any location that’s associated with the photo.
Pay attention to photo descriptions. Include appropriate keywords in the description of each photo you post to your Page. For example, a photo of an adoptable dog at an animal shelter should have the breed of dog and “for adoption” in the description.
Create a username. If you haven’t done so already, create for your Page a custom URL (in the format www.facebook.com/username) that includes the name of your organization, to improve its SEO on both Facebook and Google.
Your Page should contain many instances of the keywords that can best help it appear at the top of the list of results in search engines. For example, if you’re a professional photographer, add keywords such as wedding photography or photography in Atlanta to help track down the people who are specifically in the market for your services.
Use these keywords on the Info tab and in any notes you post. Also, provide all necessary contact information, such as your address and your company’s website and blog addresses.