Search Engine Optimization All-in-One For Dummies, 4th Edition
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Search engine optimization (SEO) requires some technical knowledge about how search engines work and how to research what makes sites rank and find out how your competitor sites are successful. The advanced search operators in this table show you how to filter search engine results to find just the information you’re looking for, including limiting your results to just a single site or getting back results where your keyword is used in a page title or URL.

Google Bing Yahoo Result
cache: Shows the version of the web page from the search engine’s cache.
related: Finds web pages that are similar to the specified web page.
info: Presents some information that Google has about a web page.
define: define: or definition: define: or definition: Provides a definition of a keyword. You must insert a space between the colon and the query in order for this operator to work in Yahoo! and Bing.
stocks: stocks: stocks: Shows stock information for ticker symbols. (Note: Enter ticker symbols; don’t type web sites or company names.)
site: site: site: Finds pages only within a particular domain and all its sub-domains.
allintitle: Finds pages that include all query words as part of the indexed Title tag.
intitle: intitle: intitle: Finds pages that include a specific keyword as part of the indexed Title tag. You must include a space between the colon and the query for the operator to work in Bing.
allinurl: Finds a specific URL in the search engine’s index. (Note: You must include http:// in the URL you enter.)
inrul: Finds pages that include a specific keyword as part of their indexed URLs.
inbody: inbody: Finds pages that include a specific keyword in their body text.
“phrase” “phrase” “phrase” Finds instances of the exact phrase within the quotation marks everywhere it appears within the search engine’s index. (Note: Substitute [phrase] in the search operator with the exact phrase you’re searching for.)
- - - Removes results that contain the word following the minus sign. (Note: This search operator is added on to the keyword or phrase being searched for. It should follow the search query. For example, the query [site:www.bruceclay.com -training] will give you all indexed web pages on the domain without the word training on the page.

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About the book authors:

Bruce Clay has been a search engine optimization consultant since before there was Google. Today, Bruce Clay, Inc., is a leading search marketing company providing SEO services and consulting, pay-per-click advertising management, content development, and social media marketing services. Learn more at bruceclay.com. Kristopher B. Jones is the founder and former CEO of digital marketing agency and affiliate network Pepperjam, which he sold to eBay in 2009. He most recently founded three-time SEO agency of the year finalist LSEO.com and DIY Software company DoItYourselfSEO.com.

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