Decision Making For Dummies
Book image
Explore Book Buy On Amazon

Humans are complex beings, and that complicates decision-making. Welcome to the world of bias and prejudice, where, even when you think you’re relying on rational thinking, there’s a good chance you’re not. Ingrained bias and prejudices override rational thinking. The table shows examples of hidden biases and how they sneak into thinking.

Common Ingrained Biases and Prejudices
Ingrained Bias or Prejudice Why It’s a Problem Example
Seeing yourself in an exceptionally positive light You overestimate your abilities. You always think you can get things done faster than you actually do, which can create problems with project schedules.
Taking credit for success but not for failures If you don’t use failure as an opportunity to learn, you are prone to repeating the same mistakes. You’re quick to accept credit but prefer to avoid acknowledging your failures. You might even accept credit where it’s undeserved to bolster self-esteem and offset your perceived failures.
Using your own personal interests to decide what is fair or best for others. Although you can easily see the effect of self-interest in others, it’s harder to see its effects with your own decisions. You can easily see how your colleagues are overloading their teams with work, but you don’t see that you’re doing the same thing.
Viewing members of a racial, ethnic, or stigmatized group as less than those in the “in” group You don’t recognize and, therefore, tend to deny incidents of racism or sexism, hurting all groups. You accept a female colleague’s ideas when they are endorsed by a male peer (a testimonial is required), but tend to reject them otherwise.
Failing to recognize hindsight as hindsight You blame decision-makers for not predicting unpredictable events. When a decision to invest in a company results in a huge loss, you point out where the decision-makers went wrong as though what is obvious now was as clear at the time of the decision. It wasn’t.
Seeing others’ behavior as a reflection of their character rather than the environment or situation You blame the victim when things go badly and ignore valid concerns. When whistleblowers report a company’s fraudulent action, the company responds by vilifying the whistleblower rather than turning attention to how the fraud was allowed to occur.

Everyone has biases that impact the decisions he or she makes. To offset probable bias, whether you’re aware of it or not, you deliberately remove the reasons that could prejudice your assessment. Note that you don't need to give up your biases (some are so deep it would be impossible to do so): You just need to create a way to deal with implicit biases likely to distort the decision-making process.

Consider the hiring process: Each decision-maker has biases about a person’s appearance, sex, race, or size, for example. These biases lead you to assume that you already know about a person’s character or talent. Now suppose that you are hiring a new employee.

One applicant is tattooed everywhere, and you don’t like men or women with that many tattoos. Despite the fact that this applicant’s track record is impeccable, you’re not comfortable and don’t see him as a viable candidate. But you’re not the only decision-maker, so he advances to the short list.

To remove your bias against people with tattoos from the selection process, you decide to provide each prospective candidate with a work assignment typical of the assignments expected of someone in your employ. The submissions are intentionally submitted anonymously and then evaluated. Much to your surprise, your top choice was completed by the tattooed candidate. Your company hires him, and he goes on to add exceptionally high value to the company.

About This Article

This article is from the book:

About the book author:

Dawna Jones generates imaginative insights and applies 25 years experience in helping businesses and organizations make bold decisions. She co-designs the future of organizations, transforming them from "business-as-usual" to inclusive cultures of prosperity.

This article can be found in the category: