Not every technique designed to improve creativity is suitable for every question and for every team. Creativity is highly individualistic: Everyone has their own experiences, habits, preferences, strengths, and weaknesses. This is why you should experiment with various techniques for spurring creativity and test multiple techniques in a team. Avoid using the same methods all the time. In any workshop, vary the use of creativity techniques frequently. Ideally, you combine different techniques in order to get new impulses for the generation of ideas.The principles of decomposition and abstraction are increasingly used in systematic-analytical techniques. If you want to improve products with a modular structure or solve technical problems, systematic-analytical creativity techniques are recommended. Two helpful systematic-analytical methods that you can combine with brainstorming are mind-mapping and the morphological box, as described next.
Specifically search for missing branches or twigs so that you can detect gaps in your problem-solving process or your generation of ideas. There are also software programs for mind-mapping. You should note the following rules for mind-mapping:
- Only use nouns
- Write in block letters
- Use symbols (arrows, emojis, figures) and images
- Write the labels horizontally for legibility
- Use W-questions for the structuring (Who? What? Where? Whereby? When? Why?)
You can use the morphological box for more than just technical devices. Imagine that you want to write a thriller. A thriller has a perpetrator, a motive, a victim, a detective, a witness, a crime scene, a time of the crime, and other characteristics. Then list how you would realize each individual component. The perpetrator can be a professor, a book author, a soccer player, a butcher, or a gardener. These are the characteristic forms of the perpetrator component. In the end, combine the selected characteristic forms of the various components with each other. Your screenplay for a new thriller is complete!