Throughout Jesus’ three-year ministry, he downplayed his role as Messiah and sometimes even told people whom he healed not to say anything about the miracle to others. Palm Sunday is the one exception in which his followers loudly proclaimed his glory to all.
Today, Christians often celebrate Palm Sunday in a joyous, triumphant manner during worship services, emphasizing the glory of Jesus Christ. Some churches spread palm branches at the front of the sanctuary as a way to commemorate the event. Some even take the time (often during church school) to walk a real-live donkey around town while waving palm fronds as their own "announcement" to the community about the coming of Jesus Christ.