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Articles & Books From Marketing
Cheat Sheet / Updated 04-21-2025
The number of outlets for social media marketing is staggering. Blogs are just the beginning. Now you can choose from social networks (such as Facebook and X), social bookmarks sites (such as Digg), social pinning sites (such as Pinterest), social curating sites (such as Tumblr), social media sharing sites (such as YouTube), and even business networking sites (such as LinkedIn).
Share your brand message and connect with your customers There's no way around it—social media is everywhere, and the savviest businesses are making the most of it. With the help of Social Media Marketing All-in-One For Dummies, you, too, can join the digital era and take your social media accounts to the next level.
Become an Instagram aficionado and grow your business online Instagram For Business For Dummies shows you how you can tap into the social media platform with over 1 billion active users and the highest brand engagement of any social app out there. Businesses of all sizes have discovered how successful they can be when they take advantage of Instagram's powerful business tools—including shoppable posts, devoted business profiles, and advanced analytics.
Article / Updated 07-23-2024
The power of personalized branded books In the dynamic and competitive landscape of trade shows, businesses constantly seek innovative ways to stand out and generate high-quality leads. One powerful strategy that is gaining traction is the distribution of personalized branded books created by Custom Dummies. These custom-tailored books serve as memorable, valuable, and impactful marketing tools that can significantly enhance your brand.
Article / Updated 03-07-2024
Here are some things you can begin to do for a new marketing campaign for your small business. Before you hire professionals, see what you can do yourself. Compare your approach to that of your competitors When you compare your marketing approach to competitors, you easily find out what customers like best. Make a list of the things that your competitors do differently than you.
Cheat Sheet / Updated 01-23-2024
Lots of moving parts make up a successful content marketing strategy. Make the effort to complete all the content worksheets, and you will be on your way. This cheat sheet provides some tips for making your content marketing efforts successful.Which Kind of Influencer Is Right for Your Customer?Are you making the most of potential partnerships with influencers?
Article / Updated 01-23-2024
Monitoring whether you're successfully applying your brand values is critically important. Here are a few measures that you should use to check whether you are successful: TypeAnalyticsGeneral company measuresMarket share, ROI, and gross revenueBrand awarenessReach and engagement with social mediaBrand loyal
Article / Updated 01-23-2024
When you establish a working system for your content marketing efforts, you need to have the following roles covered by your team. You may not have the luxury of assigning different individuals to these roles, but they must be filled. Consider the following: TitleDescriptionRoleContent ManagerPerson who unde
Article / Updated 01-23-2024
In the past few years, Google's content focus has changed from Search Engine Optimization (SEO) to quality content. The Google algorithm is now constructed to favor quality over quantity. That doesn't mean that SEO is not important, however. It still makes a difference as to how easy it is for your customers to find your content.
Article / Updated 01-23-2024
Are you making the most of potential partnerships with influencers? The distribution of your content by influencers is key to reaching new audiences. Here are different types of influencers you should consider: TypeDescriptionTheir role in your promotionsFriends, family, and work colleaguesThis is your customers' inner circle and their social graph on social media platforms.