How is Your Klout Score Determined? - dummies

How is Your Klout Score Determined?

By Andrea Updyke

Anytime you connect a social network to Klout, the service immediately begins measuring your influence by observing the engagement or actions you generate. Actions can include any of the following:

  • Mentions: Using sites like Facebook, Twitter, and Google+, Klout evaluates the number of mentions you receive and factors that into your overall score. In social media, a mention is when someone tags you by name within a social network, connecting the update to you.

    Typically, you can tag someone by putting the @ symbol before his or her name or username. The more people mention your name on these networks, the higher level of engagement you have than someone with fewer mentions.


  • Likes: Typically, Likes (on Facebook) or +1s (on Google+) tell Klout that people see your updates and are reacting to them in a positive way. When a social media friend sees your post and clicks Like or +1, friends in her community who may not yet follow you can see this activity. Remember that your personal privacy settings within each network will determine who sees this activity.

  • Shares, retweets, and tips: Even more exciting than a Like for an online influencer is a Share (on Facebook and Google+) or a retweet (on Twitter). When you post content and a friend passes that content on to her friends or followers with a Share or retweet, your influence reaches an entirely new community.

    Your influence also gets a boost when someone completes one of your tips on foursquare, such as trying out a restaurant you suggested through the app.


  • Comments or Timeline posts: Comments on any post in your connected networks only improve your Klout Score. Likewise, when a person comes directly to your Facebook or Google+ profile and leaves a comment, Klout views this as positive behavior based on your influence.

  • Follower and subscriber count: The number of friends, followers, and subscribers to your social media accounts matter, but they don’t matter much. Klout does take into consideration your follower and subscriber count on networks such as Facebook, Twitter, and Google+. However, Klout’s philosophy is that engagement trumps numbers every time.

  • Links in: With the addition of Wikipedia as a measurement in Klout’s algorithm, real-world influence is now a part of the equation. This means that information on your Wikipedia page may factor into your score, including links in from other websites.

  • +K: You can give and receive +K within Klout itself. The number of +K you receive from others increases your score by a limited amount within a 90-day period. Klout sets this cap to discourage people from trying to game the system and artificially inflate their scores.


Klout is continually including new social networks in their algorithm. Connecting your networks to Klout is the best way to find your most accurate score of influence. It’s a fun way to see how you connect with people online and a great tool for evaluating which topics and types of information generate the most engagement.