Advanced Search Engine Operators for Power Searching
Search engine optimization (SEO) requires some technical knowledge about how search engines work and how to research what makes sites rank and find out how your competitor sites are successful. The advanced search operators in this table show you how to filter search engine results to find just the information you’re looking for, including limiting your results to just a single site or getting back results where your keyword is used in a page title or URL.
|cache:||Shows the version of the web page from the search
|related:||Finds web pages that are similar to the specified web
|info:||Presents some information that Google has about a web
|define:||define: or definition:||define: or definition:||Provides a definition of a keyword. You must insert a space
between the colon and the query in order for this operator to work
in Yahoo! and Bing.
|stocks:||stocks:||stocks:||Shows stock information for ticker symbols.
(Note: Enter ticker symbols; don’t type web
sites or company names.)
|site:||site:||site:||Finds pages only within a particular domain and all its
|allintitle:||Finds pages that include all query words as part of the indexed
|intitle:||intitle:||intitle:||Finds pages that include a specific keyword as part of the
indexed Title tag. You must include a
space between the colon and the query for the operator to work in
|allinurl:||Finds a specific URL in the search engine’s index.
(Note: You must include http:// in the URL you enter.)
|inrul:||Finds pages that include a specific keyword as part of their
|inbody:||inbody:||Finds pages that include a specific keyword in their body
|“phrase”||“phrase”||“phrase”||Finds instances of the exact phrase within the quotation marks
everywhere it appears within the search engine’s index.
(Note: Substitute [phrase] in the search operator
with the exact phrase you’re searching for.)
|–||–||–||Removes results that contain the word following the minus sign.
(Note: This search operator is added on to the
keyword or phrase being searched for. It should follow the search
query. For example, the query [site:www.bruceclay.com -training]
will give you all indexed web pages on the domain without the word
training on the page.