Advanced Search Engine Operators for Power Searching

By Bruce Clay

Part of Search Engine Optimization All-In-One For Dummies Cheat Sheet

Search engine optimization (SEO) requires some technical knowledge about how search engines work and how to research what makes sites rank and find out how your competitor sites are successful. The advanced search operators in this table show you how to filter search engine results to find just the information you’re looking for, including limiting your results to just a single site or getting back results where your keyword is used in a page title or URL.

Google Bing Yahoo Result
cache: Shows the version of the web page from the search
engine’s cache.
related: Finds web pages that are similar to the specified web
page.
info: Presents some information that Google has about a web
page.
define: define: or definition: define: or definition: Provides a definition of a keyword. You must insert a space
between the colon and the query in order for this operator to work
in Yahoo! and Bing.
stocks: stocks: stocks: Shows stock information for ticker symbols.
(Note: Enter ticker symbols; don’t type web
sites or company names.)
site: site: site: Finds pages only within a particular domain and all its
sub-domains.
allintitle: Finds pages that include all query words as part of the indexed
Title tag.
intitle: intitle: intitle: Finds pages that include a specific keyword as part of the
indexed Title tag. You must include a
space between the colon and the query for the operator to work in
Bing.
allinurl: Finds a specific URL in the search engine’s index.
(Note: You must include http:// in the URL you enter.)
inrul: Finds pages that include a specific keyword as part of their
indexed URLs.
inbody: inbody: Finds pages that include a specific keyword in their body
text.
“phrase” “phrase” “phrase” Finds instances of the exact phrase within the quotation marks
everywhere it appears within the search engine’s index.
(Note: Substitute [phrase] in the search operator
with the exact phrase you’re searching for.)
Removes results that contain the word following the minus sign.
(Note: This search operator is added on to the
keyword or phrase being searched for. It should follow the search
query. For example, the query [site:www.bruceclay.com -training]
will give you all indexed web pages on the domain without the word
training on the page.