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YouTube Channels For Dummies (111895906X) cover image

YouTube Channels For Dummies

ISBN: 978-1-118-95906-0
416 pages
April 2015
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Introduction 1

Part I: Getting Started With YouTube Channels 7

Chapter 1: Making a Home on YouTube 9

Chapter 2: The Basics of YouTube 25

Chapter 3: Building Your Channel from the Ground Up 55

Part II: Making Good Videos and Not Making Bad Videos 77

Chapter 4: What Makes a Good Video a Good Video? 79

Chapter 5: Making Plans Both Large and Small 99

Chapter 6: Acquiring the Tools of the Trade 121

Chapter 7: Putting It All Together to Capture Some Video 139

Chapter 8: Fixing It in Post: The Edit 157

Chapter 9: Preparing for Upload Day 181

Part III: Growing and Knowing Your Audience 209

Chapter 10: Building Your Audience 211

Chapter 11: Knowing Your Audience 247

Part IV: YouTube Channels Are Serious Business 279

Chapter 12: How and Why Businesses Use YouTube 281

Chapter 13: Expanding Your Audience through YouTube Advertising 297

Chapter 14: Mining the YouTube Goldmine 331

Part V: The Part of Tens 353

Chapter 15: Ten Key Steps to Improving YouTube Search Results 355

Chapter 16: Ten Things to Know About Copyright 363

Index 371

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