for dummies store - a Wiley Brand
  • Print
  • Share
New Product Development For Dummies (1118051289) cover image

New Product Development For Dummies

ISBN: 978-1-118-05128-3
388 pages
February 2011
How to read this e-book on:
Adobe e-books are read using Adobe Digital Editions. Install Adobe Digital Editions on your PC in order to read or transfer your e-book.
Other Available Formats: Paperback


Part I: The Basics of New Product Development.

Chapter 1: It Takes a Company.

Chapter 2: What Are You Developing, and Why?

Chapter 3: Defining Your Product Strategy.

Part II: Charting the Ocean of Opportunity for New Products.

Chapter 4: What Do Your Customers Really Want?

Chapter 5: Turning Your Company into an Idea Factory.

Chapter 6: Picking Winners and Losing Losers.

Chapter 7: Making the Most of Technology.

Chapter 8: Focusing Your NPD Efforts.

Part III: Navigating the River of Product Development.

Chapter 9: One Foot in Front of the Other: The Product Development Process.

Chapter 10: Organizing the NPD Troops.

Chapter 11: Managing Your Corporation’s NPD Resources.

Chapter 12: Using Reviews to Keep Projects on Track.

Chapter 13: Launching Products for Market Success.

Part IV: New Challenges in Product Development.

Chapter 14: Developing Products in the Digital Age.

Chapter 15: Product Development Goes Global.

Chapter 16: Choose Your Partner! Partners in Product Development.

Part V: The Part of Tens.

Chapter 17: Ten Ideas on Ways to Test Your New Products.

Chapter 18: Ten (Or More) Ways to Track Your Innovation Efforts.

Appendix: Business Case Outline.


  • Print
  • Share