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Mobile Marketing For Dummies (0470929510) cover image

Mobile Marketing For Dummies

ISBN: 978-0-470-92951-3
360 pages
September 2010
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Part I: Getting Up to Speed on Mobile Marketing.

Chapter 1: Unveiling the Possibilities of Mobile Marketing.

Chapter 2: Mapping Out Your Mobile Marketing Strategy.

Chapter 3: Complying with Industry Regulations and Best Practices.

Part II: Executing Direct Mobile Marketing Campaigns.

Chapter 4: Getting Ready for a Text Messaging Campaign.

Chapter 5: Executing Common Text Messaging Campaigns.

Chapter 6: Sending Multimedia Messages.

Chapter 7: Mobile E-Mail Marketing.

Part III: Mobile Media, Publishing, and Advertising.

Chapter 8: Designing and Developing Mobile Internet Sites.

Chapter 9: Developing Mobile Applications and Content.

Chapter 10: Displaying Your Advertising on Mobile Devices.

Chapter 11: Executing Voice-Enabled Mobile Campaigns.

Chapter 12: Mobile Social Media Marketing.

Part IV: Mobile Commerce and Analytics.

Chapter 13: Engaging in Mobile Commerce.

Chapter 14: Evaluating the ROI on Mobile Marketing.

Part V: The Part of Tens.

Chapter 15: Ten Ways to Reach Your Customers on Their Mobile Devices.

Chapter 16: Ten Mobile Marketing Resources.



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