Mobile Marketing For Dummies (0470929510) cover image

Mobile Marketing For Dummies

ISBN: 978-0-470-92951-3
E-book
360 pages
September 2010
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Straightforward advice on building and launching a mobile marketing plan

Mobile communication is hot, and so is marketing on mobile devices. Mobile Marketing For Dummies provides a clear and easy path for creating, launching, and making the most of a mobile marketing program. Designed for marketing professionals and other business people who may have little experience with the medium, it explains mobile marketing and how to convert a traditional marketing plan to mobile. Topics include assembling resources and budget, creating a plan, following best practices, building mobile sites, and much more.

Mobile Marketing For Dummies gives you the tools to succeed in this exciting environment.