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Getting a Social Media Job For Dummies (1119002788) cover image

Getting a Social Media Job For Dummies

ISBN: 978-1-119-00278-9
384 pages
March 2015
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Introduction 1

About This Book 1

Foolish Assumptions 2

Icons Used in This Book 3

Beyond the Book 3

Where to Go from Here 3

Part I: So You Want to Work in Social Media 5

Chapter 1: The Big Picture of Social Media Jobs 7

Chapter 2: Seeing Yourself in a Social Media Job 21

Chapter 3: Key Social Media Concepts You Should Know 33

Part II: Getting Your Social Media Education 47

Chapter 4: Roles in Social Media Revealed 49

Chapter 5: Foundations of Social Media Education 63

Chapter 6: Making Your Own Way 83

Chapter 7: Knowing Your Social Media Tools 91

Part III: Finding Your Fit with the Right Organization 105

Chapter 8: Life as a Social Media Consultant 107

Chapter 9: Working as an In?]House Social Media Specialist 127

Chapter 10: Living on the Edge with a Start?]Up 137

Chapter 11: Starting Your Own Social Media Company 153

Part IV: Becoming a Top Social Media Pro 169

Chapter 12: Building Your Network and Your Brand 177

Chapter 13: Creating a Winning Résumé 217

Chapter 14: Preparing to Nail Your Interview 231

Chapter 15: Becoming a Star Employee 253

Part V: Your Day?]to?]Day Social Media Responsibilities 261

Chapter 16: Creating Reasonable Expectations 263

Chapter 17: Getting Ahead 279

Chapter 18: Getting a Job Even if You Have One 293

Part VI: The Part of Tens 311

Chapter 19: Ten Social Media Best Practices 313

Chapter 20: Avoiding Ten Common Social Media Job Mistakes 319

Chapter 21: Ten Ways to Stand Out from the Crowd 325

Chapter 22: Top Ten Social Media Resources 331

Glossary 335

Index 341

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