How to Promote Your Event on Facebook - dummies

By Jamie Crager, Scott Ayres, Melanie Nelson, Daniel Herndon, Jesse Stay

The features Facebook offers are designed to make it easier to promote events. With as many event invitations that people send out, it can be easy to miss or gloss over events that don’t catch your attention. Here are some simple best practices that can help you make a Facebook event more successful:

  • Make sure your event is public, so it’s easy for people to see the event or find it in a search.

  • Give the event a name that makes it clear why someone would want to come to the event. For example, if the event is a concert, be sure to include the name of the artists. It also helps to include the city name so that people searching for local events can find it.

  • Share the event in your status update with a link to the event’s home page. That gives people an additional place to find out about the event if they didn’t see an invitation. You can do this by copying the link from your browser when you’re on the event’s home page. Better yet, just click Share at the top of the event’s home page!

  • Send out messages to guests with updates about the upcoming event. Getting people more involved before the event makes a big difference. Just be sure you don’t send too many updates.

  • Post pictures and videos on the event wall. These notifications will go to everyone on the guest list. Pictures get a lot of clicks because they’re eye-catching and engaging.

  • Send a personal message to a few people you know and ask them if they can help you share your event.

  • Only invite people who you know would be interested in your event. For instance, if you’re holding a local event, just invite your local friends (unless you know an out-of-towner will be visiting). Many people stop checking their event invitations simply because so many are irrelevant to them.

  • Use Facebook ads. Click the gear icon in the upper-right corner and select the Promote Event link. Then follow the instructions on the Advertise on Facebook page.