By Andrea Vahl, John Haydon, Jan Zimmerman

Part of Facebook Marketing All-in-One For Dummies Cheat Sheet

To create the biggest buzz around your product, service, or business, you need to be aware of the pros and cons of Facebook’s Page options. Here’s a look at your six main options:

  • Local Business or Place

  • Company Organization or Institution

  • Brand or Product

  • Artist Band or Public Figure

  • Entertainment

  • Cause or Community

The following questions will help you decide which type of Page is best for your business:

  • Is your business a “bricks and mortar” store? When you click the Local Business or Place option, you see a drop-down menu with several category choices. You can choose one of these categories to create a Page, or if none of the categories fits your business, you can choose Local Business and go from there.

    The Info page for this type of business page is very detailed, with editing fields for hours of operation, parking options, and price ranges. As soon as you click Create Page, you also have the Facebook Places format merged in. This format means that people can check in when they visit your store in real life, and those check-in numbers will be listed on your Page next to your like numbers.

  • Do you have online products to sell? Choosing Brand or Product will give you the best Info tab for your type of business.

  • Are you running for president? Even though the public may find you entertaining, you’re considered to be a Public Figure, and if you choose Politician as the subcategory, you have info fields for your political affiliation and views.

  • Is your Page only about your book or your CD? You may be tempted to choose the Artist Page type, but if your Page is only about your artistic project, choose Entertainment instead. If you then choose the Book category, you have an info tab with fields for International Standard Book Number and other details.

  • Do you operate a nonprofit organization? You may be tempted to click the Cause or Community Page type, but take your time to browse through all the options first to ensure the category best fits your business.

  • Think you made a mistake? No worries. You can change your Page type and category even after you’ve created the Page. Just navigate to your new Page, click the Edit Page button in your Admin panel, click Update Info, and click the navigation link titled Basic Information. Then use the drop-down menus to redefine the Page.

Facebook Pages are connected to your personal profile, but your profile isn’t displayed on your Page unless you feature it.