Facebook Enhances Page Administrator Capabilities and Wall Post Scheduling

By Michelle Krasniak

Facebook Page admins everywhere are sure to be happy about two new features that give Page administrators the ability to assign various roles and duties to multiple admins of their Page as well as the ability to pre-schedule Wall posts. Gone are the days where someone has to be present in order to provide their Page fans with new and engaging content!

Page administrator roles and their capabilities

Here are the options and accompanying duties you can assign to your Page admins:

Manager This is the highest position of Page administration. This user has the ability to assign roles to other Page admins, send messages and create posts under the Page’s name, view the Insights analytics for the Page as well as set up ads.

Content Creator The Content Creator can do everything the Manager can do except assign roles to other Page admins. They can edit information on the Page such as the description of the Page, add content, create ads, send messages, and view the Insights for the Page.

Moderator — The Moderator title allows an admin to respond to and delete comments made on a Page’s Wall, send messages to fans acting as the Page, create ads and view the Page’s Insights.

Advertiser — The Advertiser role means the person can only create ads and view the Insight analytics.

Insights Analyst — As the name suggests, this role can only view the Page’s analytics.

How to assign administrator roles

Assigning roles to your different Page admins is easy. Here’s how to do it:

  1. Log into Facebook and navigate to your business Page.

  2. Click the Edit Page button at the top of the screen underneath the blue menu bar.


    If you do not see the Edit Page button, you have to unhide your Admin Panel by clicking the Admin Panel button on the top right of your screen.

  3. Once you are on the Edit page, locate and click the Admin Roles link in the left column.

    Here you will see all of your current Page admins. The person who created the Page is the default Manager, and this cannot be changed. However, others can be made Managers as well. The Manager is the role that can perform all of the Page’s administration duties.


  4. To assign roles to existing Page admins, click the blue link under their name and select the appropriate role from the drop-down menu.

    The choices are Manager, Content Creator, Moderator, Advertiser and Insight Analyst.


  5. Do this for all of your admins and then click the blue Save button at the bottom of the screen.

    You will be prompted to enter your Facebook account password in order to make the changes.

  6. To add a new admin to your Page in order to assign them a role, click the blue Add Another Admin link right above the blue Save button at the bottom of the page.

  7. Begin typing the person’s name in the box that appears.

    You must be Facebook friends with or know the e-mail address of the person you are adding as a Page administrator.

  8. Assign a role, per Step 4.

  9. Click the blue Save button at the bottom of the page.

    You will be prompted to enter your Facebook account password in order to make the change.

How to schedule wall posts

You may not have the ability to monitor your Facebook Page at all times. While it’s important to check in frequently in order to respond to messages and comments from fans, it’s not always possible to log on in order to post as much content as you would like. This is where the new post scheduling option comes into play!

To take advantage of the scheduling feature simply do the following:

  1. Log into your Facebook account and navigate to your business Page.

    In the status box that says Write Something, add your content. This could be a text-only post, a photo or a video.

  2. Click the button with the clock on it on the bottom left of the status update box to schedule the post.

    To set a future date select the current year then the month, day, hour and minute from the drop down menus that appear. You can schedule posts up to six months in advance and in 10-minute increments. Choosing a past year will make that update appear under that previous year’s heading on your timeline.


  3. Once you have set the desired time, click the blue Schedule button.

  4. To hide the update from your timeline, click the box underneath the scheduling section.

    You have to schedule your update to be posted at least 10 minutes into the future. In other words, you cannot use it to post content you want to show up on your Wall immediately.


How to edit scheduled Facebook posts

Once you schedule a post, you will not be able to edit its contents, only the date and time it is scheduled to go live. This can be done via your Activity Log.


To reschedule or cancel a previously-scheduled post, follow these instructions:

  1. Log into your Facebook account and navigate to your business Page.

  2. If your Admin Panel at the top of your Page is hidden, click the gray Admin Panel button on the top right of the page underneath the blue menu bar.


  3. Click the gray Manage button at the top of the page to expand the drop-down menu.


  4. Select the Use Activity Log option.

    Here you will be able to see all of your pre-scheduled posts listed by month.

  5. Hover your mouse to the right of the post you want to edit to reveal a gray down arrow and drop-down menu.


  6. Select what option you want to change: the time, publish the post immediately or cancel the post altogether.

  7. Make your desired changes and confirm your selection within the dialogue box that appears.

    To return to your Page’s Wall, click on your Page’s name under the Facebook logo at the top of the screen.