Facebook Apps You Can Use to Share Video on Your Business Page - dummies

Facebook Apps You Can Use to Share Video on Your Business Page

By Jamie Crager, Scott Ayres, Melanie Nelson, Daniel Herndon, Jesse Stay

Business pages have an option not available to personal timelines: You can install Facebook applications. A Facebook application (or app) provides additional functionality for a business page. If your business already has a video channel established outside Facebook (for example, on YouTube), you can use a Facebook app to import your video library to your Facebook business page.

Facebook video applications are abundant. Here are three you might want to try:

  • Hike: With Hike, you can easily add YouTube and Vimeo videos to your Facebook page. You can add your entire channel quickly, saving you the work of embedding videos one at a time. Free, pro, and agency versions of the app are available.

  • ShortStack’s video applet: ShortStack offers free Facebook applications for up to 2,000 followers. (Check here for the pricing structure when you have more than 2,000 followers.) The ShortStack app allows you to automatically update your Facebook page with your YouTube or Vimeo playlists.

  • Vocus: Vocus is a marketing and PR platform that includes social platform integration. The monthly fee ranges from $300 to $2500 per month based on the features you need. (Check here for a full explanation of Vocus pricing.) Depending on the plan you choose, Vocus may include marketing campaigns, e-mail templates, landing pages, news releases, publicity alerts, content monitoring, local listings, analytics, and other services.