Anatomy of an Official Facebook Page - dummies

Anatomy of an Official Facebook Page

By Carolyn Abram

Official Pages in Facebook are meant to be like Timelines, but they’re intended for organizations. The figure shows a sample Facebook Page from For Dummies.

Official
The For Dummies Facebook Page.

Here’s the anatomy of an Official Page, across the top from left to right:

  • Profile picture and cover photo: Just like you and your friends, Pages use one photo to represent them across the site. Usually, it’s a logo or an official press photo. Pages also have a cover photo, often an image that more broadly represents the organization’s brand. A blue check mark to the right of a Page name indicates that it is a verified Page, meaning that Facebook has confirmed this Page is actually managed by the company it represents.
  • Like button: The Like button is located at the right of the Page’s name. To become a fan, click this button. If you’ve already liked a Page, hover your mouse cursor over this button to open a menu where you can unlike the Page or adjust how you see its posts in News Feed.
  • Message button: Click the Message button to say something directly (and more privately) to the admins of the Page you’re looking at. Not all Pages have enabled the ability to get messages, so this button may be absent from some Pages.
  • Options (. . .): Clicking the . . . icon opens a drop-down menu from which you can save, report, share, or block the Page. You can also use this menu to suggest edits to the Page admins or like the Page as one of your Pages.
  • About, Photos, Likes, More: Below the cover photo are tabs you can click to see specific content a Page has added, like photos or events.
  • Likes and Info: Beneath the profile photo is information about how many people have liked the Page, as well as a link to Invite friends to like this Page. Depending on the Page, there may also be additional information here about the business or person.
  • Timeline (and Publisher): The Timeline is the heart of a Page — it’s where the admins post updates and where fans can leave posts and comments. Pages may or may not have a Publisher here, although most choose to let their fans interact as though they were friends (although the Publisher on Pages has fewer options than on your Timeline — usually just Post and Photo/Video). Scroll down to see posts the Page has added.