7 Tips for Creating Your Facebook Ad - dummies

By Jamie Crager, Scott Ayres, Melanie Nelson, Daniel Herndon, Jesse Stay

The audience for a Facebook ad is a targeted one. However, you still need to create an advertisement that’s engaging. Here are seven useful tips for creating a successful Facebook ad:

  • Know who you want for a client. Know your audience. Facebook allows you to target specific people based on basic demographics, as well as those who have Liked a specific business page (such as a competitor’s business page) or have interests in specific activities or products. If you know who you want for a client, target them.

  • Use a clear, strong call to action. Tell people what you want them to do (and give them the means to follow through), and they’re more likely to do it. There’s a character limit for your headline and ad content, so use it wisely.

  • Send people to a page that’s relevant to the action you want them to complete. If you want them to buy something, send them to your Facebook shopping cart or your online store.

    If you want them to Like your business page, send them to a custom Welcome page that explains why they should Like your page or how they can get something for free by clicking Like. Your custom Welcome page can share whatever marketing and message you want.

  • Choose six images that stand out and are different. Facebook rotates ads and displays the ad that receives the most interaction, so coming up with different images will increase your chances of hitting a homerun with your ad. You’ve likely spent a lot of time building your brand and probably paid a lot for your logo. And that time and money are worth it in other marketing areas.

  • Run multiple ads with multiple headlines! Crafting headlines for each ad should be a given no matter what marketing or advertising you do. People will react differently to different ads and their headlines.

  • Review the campaign data and make adjustments. Test new ideas based on what the data shows you. If an ad doesn’t work, swap out a picture, change the headline, or even try a new ad.

  • Scale from small to large. When it comes to your ad budget, start small. Increase your budget as you experience success. If you have an untested ad, don’t assume that everyone will Like it or click through. Use your money wisely!