5 Tips for Customizing Your Facebook Business Page - dummies

5 Tips for Customizing Your Facebook Business Page

By Jamie Crager, Scott Ayres, Melanie Nelson, Daniel Herndon, Jesse Stay

Part of Facebook All-in-One For Dummies Cheat Sheet

A Facebook business page is a central place for a business to connect with its customers and share its stories. Business pages also enable you to offer information with special access to followers and build apps to run promotions in Facebook. Customizing the look of your business page helps deliver a branded experience to your fans.

Use the following tips when customizing your business page:

  • Cover photo: The cover photo is the most prominent part of your business page. You might say that a good cover photo sets the mood for your page. You can use any image that is at least 720 pixels wide. To create a custom image, the dimensions are 851 x 315 pixels.

  • All covers are public. This means that anyone who visits your Page will be able to see your cover. Covers can’t be deceptive, misleading, or infringe on anyone else’s copyright. You may not encourage people to upload your cover to their personal timelines.

  • Profile picture: The profile picture should identify who your company is in a clean and simple way. The profile picture is a square that displays at 160 x 160 pixels; however, the photo that you use must be at least 180 pixels wide. The ideal profile picture for a business is a square version of the logo, so that fans can instantly recognize it in their news feeds.

    The profile picture overlaps the cover photo on the left side, starting at about 23 pixels from the left and 210 pixels below the top of the cover. You can easily change your profile picture at any time by clicking the profile picture in your timeline view and selecting one of the options displayed.

  • Application pages: Application pages are 810 pixels wide; the length is dynamic. They’re great for offering custom information and experiences in the context of your Facebook page.

    Users are directed to your application via a direct link that you may put in an e-mail or through the Views and Apps icons directly below your cover photo. These boxes can be customized with images that indicate what these pages are; for example, a restaurant could have an app box that says Menu as its icon in the box. These boxes are 111 pixels wide and 74 pixels tall.

  • Pinning stories: If you have a particular story that you’ve shared in your news feed that you would like to feature for a longer period of time, you can pin a story so that it remains at the top of your business page even after you post new content.

    You pin a story by clicking the drop-down arrow on the top right of the post and selecting the option to pin the post to the top.

  • Highlighting stories: Part of customizing your business page is sharing the stories and milestones throughout time for your business. Highlighting stories allows you to make stories of your choice occupy the full width of your timeline to draw more attention to them. You can do this by clicking the drop-down arrow at the top right of a post and then selecting Highlight.