Understanding Packaged SaaS in Cloud Computing - dummies

Understanding Packaged SaaS in Cloud Computing

By Judith Hurwitz, Robin Bloor, Marcia Kaufman, Fern Halper

What Software as a Service companies are out in the market today selling packaged software for cloud computing that you should look at? It isn’t as straightforward as it might sound. This is a dynamic market, so whatever company looks promising today could be gone tomorrow.

On the other hand, the small emerging company that looks too new to consider could become a major force. Likewise, companies that have been successful as on-premise software providers are streaming into the SaaS market and could become viable competitors.

Companies in the packaged software market include the following:

  • Netsuite, like Salesforce.com, offers a CRM foundation. Since its founding in 1998, Netsuite has added a number of modules for enterprise resource planning (ERP) application including financial capabilities, e-commerce, and business intelligence.

  • Intuit provides a Financial Services Suite of products that support accounting services for small- and medium-sized businesses. The company provides a rich set of interfaces that enables partners to connect their services and applications into its environment.

  • RightNow provides a CRM suite of products that includes marketing, sales, and various industry solutions.

  • Concur focuses on employees spend management. It automates costs control via automated processes.

  • Taleo focuses on talent management tasks.

  • SugarCRM is a CRM platform built on an open-source platform. The company offers support for a fee.

  • Constant Contact is a marketing automation platform that partners directly with Salesforce.com and other CRM platforms. They automate the process of sending emails and other marketing efforts.

Some of the traditional on-premise software companies have also moved into the packaged SaaS market, including

  • Microsoft with its Dynamics package

  • SAP with its By Design offering for the small- to medium-sized business market

  • Oracle with its On Demand offering based on its acquisition of Siebel Software