Your Infographic Filename Can Generate Traffic

By Justin Beegel, MBA, The Infographic World Team

What’s in a name? When it comes to your infographic, choosing the right name can also help drive traffic to your work. You want anyone seeing the post to know within one to two seconds what the post is about.

Learning how to name your graphic well requires a basic understanding of search engine optimization (SEO). As you may already know, SEO is a process of using words and terms in such a way that Internet search engines find your material quickly, and give it a prominent place in search results. It’s an important part of creating any form of content for the web.

Why should you care about SEO? Well, everyone who contributes content to the web should care about it. When the technology is at its best, it doesn’t just generate readers — it gets you exactly the audience you want.

So, how you name your infographic has a direct impact when it comes to SEO implications. Google search bots routinely crawl the web looking for more and better information. At some point, it will find your infographic on your website, and in turn decide (based on an ever-changing algorithm) where your graphic will show up in search results.

The more explicitly your graphic uses relevant keywords, the greater the chances it will pop up on the first page of Google search results. Obviously, the possibilities are endless; you just need to consider what basic terms a reader might seek when they’re looking for information online.

Good news: The process of SEO really isn’t a mystery. Even the mighty Google wants readers to find the information they seek, and Google constantly refines the process to make that happen.

The Google algorithm is always changing. The algorithm undoubtedly changes several times a year. Stay on top of things to keep up with how Google reads and evaluates content.

A few tips on how to keep current:

  • Check out the Google Webmaster Tools page. Google maintains a webmasters guide, which does a very good job of explaining a lot of seemingly complex things about web searches. You can read about Google’s “crawling” process, how Google indexes things, and tips you definitely should keep in mind. Remember that Google wants the most relevant content possible showing up.

  • Follow Matt Cutts, who is the Head of Search at Google. (Hopefully he will still be so by the time you’re reading this. If not, search for “Google Head of Search” to find out who the new person is.)

    Matt frequently speaks and writes about best practices and updates and what to keep in mind, and how things may change in the future. Very brilliant guy.

  • Check out Moz (formerly SEOmoz). This company was founded as an SEO consulting company and has recently broadened its focus to all manners of Internet marketing. They are SEO wizards over there, and have a great blog that’s always current with what’s going on in the SEO world. Aside from their paid consulting work, Moz offers amazing tips on SEO and all sorts of content marketing.

  • Set a Google Alert for the phrase “Google algorithm update”. You’ll get e-mails everyday with articles relevant to that phrase.