Wireframe Planning: Write the Introduction for Your Infographic

By Justin Beegel, MBA, The Infographic World Team

Most infographics have some introductory text that sets the scene and delivers the most important information. Many principles of news writing come into play here. Taking a page from journalists, this table provides some do’s and don’ts for effective infographic introductions.

Writing Effective Infographic Introductions
Do Don’t
Be concise and to the point. Give too much away.
Tease the reader with a fact that encapsulates the
infographic’s purpose.
Use information readers already know or present it in an
unsurprising way.
Provide sufficient reason for readers to explore your
infographic.
Use marketing jargon. Readers know when they’re being
sold something.

By the time you’re sketching out this part of your wireframe, you should have truly absorbed all the data you’re using, and you should be able to answer a simple question: Why should anyone read this infographic?

You’ve done a good job making a title that lures viewers in, but now you need to hold their interest. Your introduction should do just that. If you find that the words just aren’t flowing, take another look at your data and ask yourself, “What’s the point?”

Your intro must be supported by the remainder of the information, so if an angle isn’t really illustrated in the infographic, don’t bring it up in your introduction. For instance, don’t tell readers that your infographic will help them choose a college if the rest of the information is about college education in general but doesn’t provide any analysis about specific areas to consider when making a college choice.

The visual treatment of the introduction should generally follow the same principles as the title. You could weave it into an overall visual metaphor; you could render it in a style that fits with the overall tone of the infographic; or you could simply treat it as text.

Whatever the visual treatment, make sure that the introduction is connected somehow to the title, whether it’s through using a visual metaphor or simply placing the intro close to the title.