Wireframe Planning: Visualize Transitions in Your Infographic

By Justin Beegel, MBA, The Infographic World Team

When wireframing your infographic, keep in that in writing, transitions help content flow logically from point to point. Without transitions, content can become terribly stilted. The same is true for good design. You should be as thoughtful in creating visual transitions in your wireframe as you are in crafting your narrative.

Section headers can provide natural transition points, but don’t rely on them completely to reinforce your theme. Consider varying colors of the backgrounds of section headers or creating unique imagery that fits within the overall visual to go with each one, so that readers have subtle visual cues leading them through the infographic.

The layout of your infographic should work with the way the human eye functions. Most people naturally read from top to bottom and from left to right. At the same time, people’s eyes subtly seek out transitions that lead them from one piece of information to another. Without them, your infographic can appear choppy, or can seem to be a random assortment of charts.

Sometimes, you’ll see obvious cues, like a timeline or arrows. Other times, a simple change in color provides the cue. Here’s an example, in this figure.

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Some graphic elements will lend themselves naturally to transitions between points of data and between sections. Those include

  • Flowcharts

  • Process illustrations

  • Themes with roads or paths

  • Timelines

  • Side-by-side comparisons

  • Growth charts

Use of color is helpful, too, providing a subconscious transition from one section to another. A change in color, even if it is subtle, can help the reader’s eye make the transition into the next part of the graphic.