Wireframe Planning: Create the Best Title for Your Infographic

By Justin Beegel, MBA, The Infographic World Team

Whether your infographic is for a print publication (newspaper, magazine, corporate report) or a website, information generally begins at the top and then trickles down. Either format has some advantages and presents some challenges to the designer. Wireframing gives you the opportunity to create a great title for your infographic.

The title of your infographic works like a newspaper headline. You have to grab the reader’s attention, and you have to set the stage for the content that follows. That means that language should be clear and your thesis — your main idea — must make sense. This is also the place to set a visual tone for your graphic, whether it’s whimsical or purely informational.

Some readers never go any further than the headline, so the title of your graphic is really important. The title should be clever and catchy, and the illustrations with it should serve the title and theme in some way.

A well-planned title area could take one of several approaches:

  • An illustration that encapsulates what’s being described in the title:

    • I Wrecked My Car — What Should I Do Now?: This title area could show a drawing of a person in a car crash with a quizzical look on his face.

    • The Wired World of Sports: This title image could be a collection of sports imagery (basketballs, footballs, baseball bats) rendered as computer chips.

  • An illustration that fits with an overall visual metaphor:

    • Navigating the Hospital of the Future: This title could be rendered as the sign atop a hospital building, as shown in the figure. It would set the tone nicely for a graphic that displayed its data as parts of a hospital — beds, rooms, surgical equipment, and so on.

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    • Science of Sleep: This title could be part of an overall theme that calls to mind antique medical books, with pencil-type sketches and ornate typography, as shown in the following figure.

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  • A functional, utilitarian title with or without visual embellishment:

    • What the Boss Doesn’t Know: The title for this could simply be large type of a font used throughout the graphic with color treatment that reinforces the palette selected.

Titles are important, but they don’t have to be huge. While you’re mapping out your project, reserve about 80 to 90 percent of the physical space for the body of information. The title will take up roughly five to ten percent, as will the conclusion.