Should You Use Video or Animation in Infographics? - dummies

Should You Use Video or Animation in Infographics?

By Justin Beegel, MBA, The Infographic World Team

Because design is always in flux, it can fall prey to trends. An infographic recently published in The New York Times will look vastly different from one published in 1985. Font size, font style, colors, and simplicity versus complexity are just a few infographic design elements that have been influenced by trends over the years.

Part of the beauty of design is that it’s always changing. Artists and designers weave in elements of fashion, pop culture, color theory, and even psychology as they create work that’s beautiful, interesting, and appealing to an audience.

If interactivity is the hottest trend in infographic creations, video and animation is in second place, surging toward the lead. In general, video is used more and more to present information, and with that is a serious rise in the creation of video and animation infographics.

Two particular video approaches that are becoming especially popular are whiteboard animations and explainer videos.

Most people know what a whiteboard animation is because of the UPS commercials featuring a man drawing on a whiteboard. Many companies are beginning to embrace the idea of telling a story through the use of whiteboard animation, whether it’s about their company, their product, or something industry-related.

Explainer videos are becoming a go-to approach for telling the story about products and initiatives. Both of these approaches, along with animated infographics in general, are becoming more and more popular as people want to watch more videos while online.

Initially, Flash technology drove most animated infographics. However, Flash is falling out of favor because it doesn’t always work when readers view infographics on mobile devices. Now, the Adobe After Effects software is a popular way to add animated features.